Thanks to paper Specs for featuring our holiday promotion in one of their videos. Check out the video here.
Cult Partners’ year-end promotion is sooo appropriate for their client base. But really, who wouldn’t love 90-proof white rum made by an artisan distillery and presented in this beautifully labeled bottle? You can see their inspirations – snowdrifts, mid-century design, abstract type, and holiday nostalgia – in every design choice they made for this label.
The hand-rendered typography, clean and blocky, pressed together as tightly as snowflakes, gives a modern vibe. Of course, producing the type via laser diecutting is beyond gorgeous. It has a crisp, clean feel that lets the contents of the bottle shine and lends a truly unique branded look to this gift.
The textural, uncoated Royal Sundance printed with black type and logo gives that high contrast feel of a sunny winter day. For the detail lover, you have to admire the irregularly cut border. Cin! Cin!