Manikay Featured in “Outside the Box”

Cult Partners is pleased to announce that our work has been featured in a new book published by the Princeton Architectural Press titled, “Outside the Box: Hand-Drawn Packaging from Around the World”. The book examines how designers are lending authenticity to their projects by choosing to render their designs by hand. In an age of computers and Photoshop, hand rendered work stands out in a crowded marketplace.

The book examines our process through the development of artwork for Manikay—beginning with rough pencil sketches to our final process of rendering the artwork for print. We spent many hours experimenting with different ways of producing handcrafted effects to arrive at the look we wanted to accomplish. In the end a technique of dipped match sticks in India ink helped us achieve a beautifully textured pattern.