Packaging of the World recently featured five of our wine and spirits packaging projects. Thank You to the editors for their support. Please follow the thinks below to view the posts.
Manikay – Wine label, Identity, Wine Packaging
Diablo’s Shadow – Spirits Package
Lady La Femme – Wine Label, Identity
Big thanks to The Dieline for featuring our Thanksgiving food packaging for Williams-Sonoma today! Please go check it out.
Cult Partners were honored to be asked to redesign the food packaging system for Williams-Sonoma’s entire Thanksgiving food assortment. As a retailer with a product focus on food, cooking and entertaining, Thanksgiving is a critical sales period for the company. To Williams-Sonoma’s core customers, the old packaging system had become familiar and welcoming when it appeared in the stores every year. Therefore, it became critical to not alienate these customers by preserving the traditional look, while still giving the packaging system a fresh and modern facelift. The result is a clean system that focuses on sophisticated typographic treatments and traditional uses of color and illustrations. While creating the system, cues were taken from the wine and food packaging of California’s wine country to pay homage to the geographic roots of founder Chuck William’s original store in Sonoma’s historic downtown square.
Many thanks to TheDieline.com for featuring our new bottle design for Manikay Wine, an Australian import, on their site today! Please take a look.
Cult Partners recently completed the branding and packaging design for Manikay Wine, a new Australian import brand released in the United States.
The Aboriginal people of Australia have been singing Manikay for centuries. Manikay are a series of songs, passed down through generations from the ancestors containing knowledge essential to their way of life. They often celebrate the natural rhythms of the land, and the plants, animals and people that inhabit it. The hand-drawn and silkscreened dot pattern on the bottle symbolizes the musical rhythm of the Manikay and the visual rhythm the hillside vineyard rows take on before harvest in the Barossa Valley of Australia.
Positioned to appeal to affluent millennials looking for a non-traditional wine offering, the resulting look is distinctly Aboriginal Australian, but with a slightly abstract and modern feel.
